When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...
With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.
PITTSBURGH, October 13, 2025--eServices Payment Technology has joined forces with the experts at Public Safety Marketing to deliver cutting-edge solutions tailored specifically for Fire, EMS and Air ...
Housing payments made their sharpest drop in more than four years during the week leading up to the Federal Reserve’s highly anticipated rate cut. While affordability is rising, the impact of the ...
Among screening-adherent members, direct mail was the most effective and cost-saving strategy; for overdue members, direct mail was also more effective than usual care and generated an additional ...
"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.
For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...
Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...
Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...
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