An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

Adam Corsetti is a Commerce Writer from the United States. An avid gamer since childhood, Adam became hooked on video games after using the original Nintendo NES console. During college, he created a ...

Exhibition spaces convey carefully curated content with the goal of educating, inspiring, and engaging visitors, using objects and displays to tell stories. In addition to promoting education, ...