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If you’ve ever experienced a moment of doubt while considering an extreme beauty splurge, take comfort in the fact that there’s plenty of proof circulating the Internet on the similarities between ...

Halloween is just around the corner, but not everyone can afford getting a pre-made costume for a few hundred dollars. If you're in the DIY camp, then you're probably looking for Halloween makeup ...

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In this tutorial, discover how to create a soft and easy 5-minute eye look using drugstore makeup products. Featured products include the Essence Bronzed This Way Eyeshadow Palette, Essence Long ...

A beauty editor recreates Kylie Jenner's viral "butter glam" makeup look — with only drugstore products. Here's the step-by-step guide.

Drugstores are undoubtedly one of the best places to shop for affordable, high-quality beauty products. And as it turns out, it's also a destination for getting all the makeup needed to transform into ...

While Kylie Jenner may seem like the type of gal to indulge in hella expensive makeup products — and she does most of the time — she also seems to understand what her fans want. That's probably why ...

What's more fun than putting on your eye makeup before heading out? With so many different colors and looks to choose from, eyeshadow is a sure way to add your own personality or signature look into ...