Public policy impacts various aspects of everyday life, influencing the rules, regulations, and standards that govern society. Transportation, healthcare, education, housing – public policy ...

Building a brand and marketing it to interested customers is crucial to any business’s success. However, many businesses overlook one of the most cost-effective marketing tools available: satisfied ...

Social media has been a critical part of the savvy digital marketer’s playbook for years. Embracing newer platforms like TikTok and leveraging the latest social media tools and technologies are no ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Add Yahoo as a preferred source to see more of our stories on Google. Mar. 11—Local author Kathy Keppel-Colkitt, who created a book series on effective advocacy during crisis, plans a publication ...

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

Co-written by Khadijah Booth Watkins and Eugene Beresin. Source: vitaly-gariev-E5hnL4kDBOc-unsplash What if our stories held more power than we know? What if our lived experience could help others who ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

As part of its 75th anniversary, GMA Network, through its Entertainment Group’s infotainment and talk shows, launches “Be Juan Tama” – an advocacy campaign that encourages viewers to “Be Juan Tama” ...