AI-powered crawlers and scrapers drove an 86% increase in general invalid traffic (GIVT) in 2024, according to new data that demonstrates new challenges for publishers and brands. GIVT -- bots used ...

A new report out today from SentinelLabs, the research arm of cybersecurity company SentinelOne Inc., details a recently discovered artificial intelligence-powered spam tool that automates large-scale ...

Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...

Reddit has made it clear that it’s an ad-first business. Today, it expanded on that practice with a new ad format that aims to sell things to Reddit users. Simultaneously, Reddit has marketers who are ...