If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

This post is the second in a series entitled The Writer's Laboratory. See the introductory post for more information. Source: correcting-1870721_1920 PixabayCCO 3844328 The metaphor is one of the most ...