Experiential education has long been a part of Purdue University, shaping how students learn through hands-on experiences such as internships, service-learning and research. Yet, for much of the ...

The following was previously published in an earlier edition of Marketing Daily. Before the onset of 2020, experiences were a major factor in brand marketing, and a significant driver of consumer ...

To create content for a high definition film or commercial, every little detail on set must be executed perfectly because everything is in essence a close-up. No more getting by with a bit of paint on ...

I’m often asked by clients and peers to define the difference between brand experience, experiential marketing and event marketing. Bruce Henderson, Chief Creative Officer, Jack Morton Worldwide It’s ...