In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

Hands of a woman sitting at her desk and doing financial analysis at work, a close up. In February, this column covered how third-party cookies going away will be a blessing for retailers, and it ...

Nielsen has informed the Media Rating Council (MRC), as well as its clients, about plans for introducing first-party data into its audience measurement services, including its current accredited ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to ...

Roland is a technology enthusiast who loves to tinker and geek out about the latest smartphones, tablets, smartwatches, and other wearables and gadgets. He aims to provide honest reviews and thoughts ...

PlayStation's holiday 2022 was the best in history. Sony's games division made $8.8 billion in overall revenues as both software and hardware skyrocketed to $2.38 billion and $3.11 billion, ...