Did you know soft plastic lures can change when left in a pond Discover what really happens over time and why understanding this can improve your bass fishing strategy. #BassFishing #FishingTips #Soft ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...