Focus groups can be a useful tool for a small business to gauge the impact of a product before it hits the market or to examine public impressions of existing operations. Because focus groups have a ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Below are surveys that can be used to evaluate trainee progress and to gather feedback from trainees about the mentoring they have received and their satisfaction with their training program. The ...