Marketing has become more fragmented as target markets and media used to reach them have become more fragmented. Fragmentation is generally counter to the objectives of segmented marketing. Marketers ...

The media world is fragmented and has become increasingly so over recent years. With so many OTT services available, consumers have more choice than ever before but at the same time, gaining access to ...

Dr. Vince Molinaro, CEO of Leadership Contract Inc. A NY Times best-selling author. A global expert helping leaders lead strategic shifts. In my day-to-day work as a strategic leadership advisor, I ...

Customer data fragmentation isn’t a new problem, and it’s rarely the result of a single bad decision. It’s the natural by-product of how modern enterprises grow. Customer data fragmentation, where ...