Add Yahoo as a preferred source to see more of our stories on Google. "I’ve always believed in quality craftsmanship and Frye has truly mastered that," Hauser said in a statement announcing the ...

“Yellowstone” star Cole Hauser is giving fans of the hit TV show something to talk about with the release of a new boot collection with The Frye Company. The Authentic Brands Group-owned footwear ...

The Frye Company is best known for its collection of boots for men and women. It has been around for almost 160 years with its first boot being released in 1888. JCPenney has now harnessed the Western ...

JCPenney has launched a new lifestyle collection inspired by 159-year-old bootmaker and western apparel brand Frye. The full Frye and Co. men’s and women’s collection is available at JCPenney.com, ...

We may be heading into spring soon, but we’ve got a few weeks left of boot season, which means we’re taking advantage of all the boot deals happening now. While we’ve certainly been spending a lot of ...

A great pair of knee-high boots can instantly put some confidence in your step. Lately, the internet has been fixated on the Frye Campus 14L boots. This heritage style, defined by its simple, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Maybe it's the impending return of Yellowstone, maybe it's the quintessential Americana of Western style, ...