The advertising industry has lost its sense of humour. Now, more than ever, we need to laugh. We need bold, funny, out-there ideas and sharp satire. Humour engages us, makes us question the world ...
It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...
Forbes contributors publish independent expert analyses and insights. The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more ...
If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...