Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...