Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Gamification, the incorporation of elements of game-playing such as point scoring, advancing levels and competition, promises to transform the way businesses engage their employees when it comes to ...

Happn is an interesting little dating app when it comes to how it handles your personal geography. With Tinder, you can swipe in any city, but hell if you are going to try to date someone 3000 miles ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...

Talking about gamification in the financial industry, what’s the first thing that comes to your mind? Chasing villains or venturing into action-packed missions while paying bills via an app? Even ...