The tiniest tots (and their discerning parents) are becoming big business for a new generation of brands looking to reinvent the children's care business.

Every new generation bears a stigma — could this one be the worst? The title "Generation Beta" — a cohort that was first welcomed into the world on Jan. 1 — could be seen as offensive, since the term ...

At this point, weird baby names are as American as apple pie or constantly eroding access to healthcare, but now that Gen Zers are becoming parents, some new baby naming trends are emerging in ways ...

Children born from 2025 through 2039 will come of age in a world defined by artificial intelligence as much as by family, school, and culture. Researchers expect their lives to move through shifts in ...