We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and solvable ones, but there will always ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Opinions expressed by Entrepreneur contributors are their own. You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking.