Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. But actually, the original ghost kitchen idea has a plausible afterlife. And it’s a more realistic ...
The Spicy Chefs on MSN
Ghost Kitchens Seemed Like A Good Idea For Restaurant Owners, But It Actually Backfired
The pandemic was a tough time for restaurants. Heavily dependent on in-person experiences, the industry was one of the ...
New York (CNN) — Big investors, celebrity chefs and chains rushed to open ghost kitchens during the pandemic, and they were expected to make up more than 20% of the restaurant industry by 2025. But ...
A ghost kitchen in East Oakland closed its doors and is now for sale, marketing materials show.
What is a ghost kitchen? A ghost kitchen, also known as a virtual kitchen, is a restaurant without a physical storefront. Instead of having a spot where you can physically pick up food or dine in, ...
STATEN ISLAND, N.Y. — The restaurant business has been around for thousands of years, the basic idea of making food and selling it at a profit. But one trend completely disrupts that traditional model ...
During the Covid-19 pandemic, ghost kitchens emerged as a popular solution for restaurants to make money while their brick-and-mortar establishments were shuttered. Once a promising "pandemic darling" ...
A pandemic-era unicorn that opened hundreds of “ghost kitchens” around the country will lay off more than 50 New York City-area workers and shift gears to grocery delivery as the food-prep model ...
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