Google is unwrapping a suite of products aimed at bringing simplicity to the often laborious work of unifying and syndicating marketing and advertising data across channels for large organizations. It ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry ...

Google has unveiled its Analytics 360 Suite, a new integrated set of tools for businesses to make sense of data in a world where consumers use multiple devices to make immediate purchasing decisions.

Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

You're currently following this author! Click to unsubscribe from email alerts. Google announced on Tuesday it is launching a new paid-for measurement platform called the Google Analytics 360 Suite ...

Salesforce and Google announced Wednesday that data from Salesforce’s Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

The Google Analytics 360 Suite is a powerful marketing analytics solution to get insights you can use to improve customer experiences. Optimizing every customer experience to be useful and engaging at ...