Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now count as search traffic. To get an accurate idea of how ...

Last Thursday, Google announced how they have made a change to how they define a session. Before Thursday Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for ...

"Pageviews" in Google Analytics refers to the number of times Internet users have viewed a particular Web page. You may run a site that relies on this data. Whether you are a blogger or the manager of ...

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.

Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over ...

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are ...

G oogle Analytics is making it easier for businesses to compare themselves against industry peers by expanding its ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. Because as soon as you ...

What is The Modern Marketer's Guide to Google Analytics? The Modern Marketer's Guide to Google Analytics is an interactive Working Webinar Series for B2B marketers. Over four weekly sessions presented ...