The right partner should look beyond click volume and focus on CPA, ROAS, conversion quality, and long-term return ...

Google has rolled out major upgrades to AI-powered search ads, introducing new automation features and expanded ad placements ...

Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and ...

Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI ...

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Sellforte, the Measurement and Optimization Operating System for retail and ecommerce, announced the cross-platform launch of Sellforte Activate, now live on both Google Ads and Meta Ads. The product ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

New ad formats will run in AI Mode and standard search but not in Gemini (yet).

The Harris campaign has reportedly bought Google ads featuring manipulated news stories featuring a pro-Kamala spin in the headline and description. Axios reported Tuesday that the Harris campaign has ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Vice President Kamala Harris' campaign is modifying headlines on news ...