The regulator has given it "strategic market status", opening the door to what it calls "proportionate interventions." ...

The ruling in the Google antitrust trial has led to a host of hard-to-answer questions about the future of Google's search ...

AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of ...

The U.S. government's antitrust suit against Alphabet Inc's Google on Tuesday could deliver a huge opportunity for Microsoft Corp to increase usage of its Bing search engine, an unexpected epilogue ...

Google was spared the worst possible judgment in its landmark antitrust case Tuesday: A judge allowed it to keep Chrome and Android under its fold and continue to pay tech companies to promote its ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

SAN FRANCISCO (AP) — A federal judge on Tuesday ordered a shakeup of Google’s search engine in an attempt to curb the corrosive power of an illegal monopoly while rebuffing the U.S. government’s ...

Google, now 27, originated from a Stanford dorm project by Larry Page and Sergey Brin, initially called Backrub. They rebranded to Google, a play on "Googol," symbolizing their ambition to organize ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in ...

The final day of Google Search Central APAC 2025 focused on query understanding, content quality, and what happens before results hit the page. In 2023, there were more than 800,000 search quality ...