Amazon, for a really long time, spent money advertising on Google Shopping. That makes sense, because the online retailer ...

Amazon Prime Day is July 16-17, and Google just rolled out an upgraded shopping experience to maximize the summer sale season, which spikes in July even more than searches for vacations.

Google is announcing some updates to its online shopping tools ahead of a summer sales season – and Amazon's Prime Day event.

Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable ...

Amazon’s exit from Google Shopping ads wasn’t just a cost-cutting move. It was a strategic shift to control the full customer ...

While Amazon has long dominated e-commerce, new trends indicate that Gen Z increasingly uses platforms like Google for shopping. This generational pivot, however, isn't the sole challenge facing ...

It's become a kind of search engine all its own. A plurality of people answering the NPR-Marist poll, 44 percent, said they go to Amazon first to search for a product. Only a third turn to Google.

Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at ...

Shoppers on a budget can scour Search's Shopping tab during major sale events to see which retailer offered the best deal and where. Also: Everything Google just announced at I/O 2025: Gemini ...

Google is doubling down on Shopping as it looks to catch up with Amazon. But e-commerce experts say it still faces big challenges in closing the gap.

Google is getting serious about competing with Amazon in online shopping — just as it did in 2013, 2014, 2017 and 2019.

Google may be synonymous with many things — search, ads, email, even artificial intelligence — but online shopping is not one of them. That is not to say the company does not try.