Google on Tuesday announced it will launch a simulation tool for eligible advertisers. The tool will provide insight into how automated bidding would affect a live data-driven attribution campaign.

Owlchemy Labs, the Texas-based studio behind the virtual reality game Job Simulator and Rick & Morty: Virtual Rick-ality, has been acquired by none other than technology behemoth Google. In a blog ...

No less than six years have passed since the Google Self-Driving Car Project started testing on public roads. During this time span, the fleet of vehicles that make up the project drove 1,419,672 ...

The less-than-anticipated fidget spinner mania seems to have finally reached Google. Redditors have spotted that the internet giant has added a hidden fidget spinner virtual simulation straight into ...

Thank you to GEB reader Paul Moskowitz for bringing to our attention the fact that opening the flight simulator in Google Earth Pro automatically turns off the 3D buildings layer. The reason for this ...

Google, it has emerged, has built a 'Matrix-style' simulation of the entirety of California to test its self-driving cars. While this in itself isn't massively surprising given Google's history as a ...