Lay’s is revamping its branding after 42% of consumers didn’t realize their potato chips were made from “real, farm-grown potatoes.” Parent company PepsiCo recently announced “the largest brand ...

Lay’s sells more than 200 flavors of potato chips across the globe. Only one of them puts a potato on the package. That’s because in many ways, the largest potato chip company in the world, Lay’s, is ...

You'd think after nearly a century that people would know what's inside that iconic yellow bag. Turns out, a staggering number of consumers had no clue their favorite snack started as an actual ...

Lay’s potato chips is changing its big yellow bags to remind people that potato chips come from, what else, but potatoes. The company announced last week that it is launching “the largest brand ...

A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...