Sellers had plenty of opportunities to connect and build relationships with prospects pre-Covid. Lunches. Dinners. Happy hours. Conferences. Sporting events. Site visits. But now that the wining and ...

The way to make customers for life is to build a relationship with them, make them feel connected to your brand, and make them feel like a person, not a number. One of the ways to do this is by ...

QUESTION: Although I research my customers and prepare my presentations in advance, I find it difficult to close the sale. What am I doing wrong? ANSWER: Trust is the basis of any meaningful and ...

As human beings, people tend to feel good about buying into a potential opportunity when the experience is much warmer and less transactional. In this way, when businesses work with potential and ...