There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

This is a preview. Log in through your library . Abstract Extreme response set, the tendency to prefer the lowest or highest response option when confronted with a Likert-type response scale, can lead ...

Vol. 10, No. 3, Abstracts: 8th Annual Conference of the International Society for Quality of Life Research (ISOQOL) (May, 2001), p. 217 (1 page) Quality of Life Research is an international, ...

There has been a historical predominance of positively worded questions/statements in questionnaires soliciting consumer attitudes. Some of the consumer attitudinal studies that have employed Likert ...