The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What is a customer persona? Dave Chaffey defines it as “a summary of the characteristics, ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

I celebrated a friend’s birthday with a large group a few days ago and realized how hard it is to tell who can’t carry a tune when the entire room is singing the same song. The same holds true for B2B ...

ChatGPT’s ability to deliver tailored responses is enhanced with user personas, allowing the AI to role-play specific characters. With this step-by-step guide, we’ll be diving into the intricacies of ...

A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...