Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Three years on from the pandemic, customers have changed forever. We live in a different ...

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer. – A well-crafted company profile can be a ...

Frank Vella, CEO of Constant Contact, a digital marketing and CRM platform that has helped millions of small businesses and nonprofits. Forrester is calling 2023 "a year of reckoning" for customer ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...