How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

A CEO’s influence extends beyond quarterly earnings reports—it defines how people perceive the company itself, and ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

Geoffrey F. Sasso shareholder Buchanan Ingersoll & Rooney. Courtesy photo.

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer ...