If you don’t have a lead magnet, get one now. A lead magnet is something you give away in exchange for an email address. It can be accessed instantly, with high perceived value and high actual value.

Driving more website traffic is undoubtedly a goal for many businesses in 2013 – it definitely is for us. There are plenty of ways to achieve that goal – and, as Upstart Business Journal points out, ...

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally. The same ...

Easy ways to boost visits and impressions using built-in marketing and SEO tools in your website builder. Get actionable strategies to start attracting more traffic now.

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, ...

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.