What are skins, and why do they matter? There is a common belief in the esports world that “If I play with this skin, I will win more games.” A skin is the cosmetic appearance of a character and/or ...

The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ...

Have you ever wondered why fast food restaurants are plastered with red and yellow? Or why hospitals favor calming blues and greens? The truth is, colors are secretly manipulating your brain in ways ...