The curated wonderland of cute and viral merchandise sells Sanrio collectibles, anime figures, plushies of all sizes, ...

Named for the Japanese term for the sound of an excited heart beating, Doki Doki Kawaii Shop, in all its pastel glory, sits on Lakewood’s Madison Avenue. Kawaii refers to the Japanese culture of ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

The "Kawaii Friends Fair" kicks off this Thanksgiving weekend at Pearlridge Center. "Kawaii" means "cute" in Japanese, so you can expect there will be cute offerings from local vendors, artists, and ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

Clair Obscur: Expedition 33 is many things—heartwrenching, impressive, a love-letter to the JRPG genre, and, uh, (checking my notes) kawaii, apparently. In case you aren't uncomfortably familiar with ...