Nearly a century after a landmark psychology study was conducted, we revisit its findings — with your help! Surfacing By Laurel Schwulst June 28, 2023 Maybe you’ve heard of the “kiki/bouba” effect — ...

A woman on TikTok has raised an interesting theory about why we’re attracted to certain romantic partners and not others, and it’s launched quite a discussion on social media. The video, which now has ...

You’d be surprised what you can learn about the human mind from some nonsense words and childlike doodles. Take a look at the ...

TikTok is where unheard-of terms go viral, and now, a linguistics concept is taking over the app: sound symbolism, which refers to a connection between sound and meaning. The bouba-kiki effect is one ...

Ninety percent of new ventures fail (Patel, 2015). The top reason is that founders spend time and money producing products/services that are not wanted. The easy explanation is entrepreneurial ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? With the return of The Bear season two comes the official passing of the ...

In the ancient kingdom of Babbalot, people worshipped two gods, Bouba and Kiki, whose complementary forces maintained balance in the universe. Bouba and Kiki each had its own symbol, as shown in the ...