Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego flowers, scenes from ‘Wicked,’ Lego ‘Star Wars’ builds, and more from just

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.

Danish toymaker LEGO has refreshed the Technic Jeep Wrangler Rubicon range, the new version comes on March 1 to sell for $64.99.

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises for Lego, told USA TODAY by email.

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.