Cure, a functional hydration brand, is entering a new phase of its growth that includes nearly quadrupling its retail presence from 2021, rounding out its leadership team and closing on $5.6 million ...

Cure Hydration is announcing that it has raised $2.6 million in seed funding as it brings a healthier approach to the sports beverage market. Founder and CEO Lauren Picasso, whose past roles include ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 'Surprisingly, I still haven’t met a lot of our investors ...

After an intense workout, downing a bottle of Gatorade may feel refreshing but it’s not doing your body any favors – a 20 oz bottle of Gatorade has 34g of sugar; effectively negating your workout. As ...

80% of the human body consists of water and every organ, cell, and tissue found in the body is reliant on water to function properly. Yet, 75% of Americans suffer from dehydration. Electrolytes are ...