Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

A variable is an event, idea, value or some other object or category that a researcher or business can measure. Variables can be dependent or independent. Dependent variables vary by the factors that ...

Research Methods in Psychology is a standard required course in pretty much any psychology major. In our department at SUNY New Paltz, this is a four-credit class with a large laboratory component.