At this point in the bra world, everyone’s probably heard online retailer ThirdLove’s inescapable pitch involving half-sizes, comfort and figure inclusivity (their bras go up to the equivalent of a ...

For years, the lingerie industry has talked about challenger brands disrupting the traditional players in the market with more inclusive sizing, more accurate fit or better culture. Wacoal is kind of ...

First, some of the world's comfiest bras. Then, bralettes that actually work for people with big boobs. After that, swimwear. Next up, strapless bras that don't suck. Now, Lively's about to conquer ...

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Finding a strapless bra that’s both comfortable and stays in place while we move is as rare as a Frank Ocean album—they don’t come around very often, but when they do we find ourselves overjoyed and ...