Lufthansa last week announced an enhanced distribution agreement with Google Flights, signaling that the German carrier doesn't plan to deviate from its strategy of pushing sales away from the GDS ...

U.S. travelers can now purchase tickets on Lufthansa directly within the Google Flights desktop and mobile applications. The addition of the service, called “Book on Google,” means that Google Flights ...

Lufthansa is claiming to be the first traditional airline to offer a direct booking function with Google Flights. The German carrier said ‘Book on Google’ allows users in the US to make a booking on ...

AUSTIN, TEXAS -- Lufthansa handed out some real swag to demonstrate a virtual sales experience during an OMMA SXSW panel here this morning. The hand-out, Lufthansa-branded Google Cardboard devices, ...

BERLIN (Reuters) - German airline group Lufthansa is pushing ahead with a plan to get more people to book via its website, signing a deal with Google Flights for users in the United States, it said on ...

Accurately measuring the climate impact of individual flights has been a thorny issue because the science is inexact. For example, Google Flights last year controversially dropped the inclusion of ...

Both Sabre Corp. and Lufthansa Group are moving some of their technology infrastructure to Google Cloud to tap into Google's data analytics capabilities. Sabre and Google have signed a 10-year ...

Google Cloud today announced that Lufthansa Group, the world’s largest aviation group in terms of revenue, has selected Google Cloud as a strategic partner to optimize the performance of its ...

How do airline network planners determine where to restart routes when no one is flying after Covid-19 destroyed assumptions about consumer habits? Enter Google with its huge data set about consumer ...