Ivy Buck is the newest Petra Mayer Memorial Fellow. She works in the Arts and Culture Hub with the NPR Books team, helping to produce the Book of the Day podcast and Books We Love, two projects ...

Macy's is marching towards a milestone! With the 99th Macy's Thanksgiving Day Parade in the books, the countdown is now on for the centennial celebration. The iconic tradition, which began in 1924, ...

The 99th rendition of the Macy’s Thanksgiving Day Parade is about to hit the streets of New York City. It was originally known as the Macy’s Christmas Parade as an effort to give holiday sales a boost ...

A replay of the 99th edition of the Macy's Thanksgiving Day Parade will air on NBC and Peacock at 2 p.m. ET/PT on Thursday, Nov. 27. TODAY's Al Roker, Savannah Guthrie and Hoda Kotb hosted the 2025 ...

The 2025 Macy’s Thanksgiving Day Parade is underway in New York City as Americans prepare for a busy holiday season. The parade began at 8:30 a.m. EST in the Big Apple. Take a look at some photos from ...

These New Yorkers are elated when the balloons are inflated. Hundreds of young spectators and their parents lined the Upper West Side Wednesday to watch beloved character balloons fill with helium ...

The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will ...

According to the Library of Congress, Macy's first held a Christmas Parade on Thanksgiving Day, Nov. 27, 1924, staring an ...