In a collaboration, Sony Liv has joined hands with Maggi Masala-ae-Magic. Maggi Masala-ae-Magic by Nestle comes on board as the ‘Co-Powered By’ sponsor for MasterChef India on Sony Liv. The brand will ...

It is known that Indians have a long history with spices and Indian food has a global reputation for being very spicy. Indians’ love for spices manifests itself in a thriving branded spice industry ...

Chennai: The Madras High Court has made it clear that laudatory expressions like 'Magic Masala' and 'Magical Masala' cannot be monopolised and use of similar expressions would not amount to passing ...

FMCG major Dabur has added a new product to its sub-brand Hommade. Tasty Masala is a flavouring spice mix, similar to Maggi Masala-ae-Magic. Dabur advertised the product with a quarter page ...

Image credits: Amit Verma2010. Uttar Pradesh. For Nestlé, it was a battle of perception. The maker of Maggi noodles had rolled out the cooking aid brand "Masala ae Magic". The idea was simple—to ...

For many of us, the spice-box in the kitchen has been a common sight when growing up. This extremely important spice box becomes a SPECIAL box with its herbs and spices, that can transform any dish ...

MAGGI, the brand from Nestlé, is launching its first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse. Partnering with OneRare, MAGGI will be launching their iconic offerings – Recipes made ...

A seven-year-old legal battle between Fast Moving Consumer Goods (FMCG) manufacturers Nestle India Limited and ITC Limited over the use of the expression ‘Magical Masala’ in the former’s Maggi brand ...