MIAMI - (CBS4) - There's magic in the story of Santa Claus for little children and now that magic is magnified by a new fable surrounding one of the hottest toys this holiday season. Elf Magic is a ...

Toy created and sold by a Newport Beach woman offers way ‘to tie Santa Claus into the real meaning of Christmas.’The Magic Elf has a long white beard, insect-like wings and a forest-green tunic. About ...

IT’S JUST 22 days until Santa will be making his rounds and so it is the busiest time for the Elves on the Shelves. But they are about to get even busier as you can now buy elf babies to expand your ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

The first Elf on the Shelf was sold in 2005, but the story actually begins in 1974. The Elf on the Shelf company is based in Atlanta. Elf on the Shelf products are sold in 17 countries. Once upon a ...