Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

A written market segmentation plan that has measurable targets attached to specific customer groups can help a business maximize profits. The more a business' owners understands the market, the better ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation analysis on the medical devices industry ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...