Since the mid-2000s, we’ve been hearing that content marketing – drawing customers to you through the creation of blogs, podcasts, videos, and more – is the secret to cutting through the oppressively ...

Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Wall Street didn’t like that Zulily reported a wider loss than expected, so they probably won’t like hearing this: The Seattle retailer plans to increase its marketing spend beyond what it originally ...

Editor's note: The following is a guest post from Ian Wu, ‎head of strategic partnership at Cheetah Mobile, a Beijing-based app developer. Influencers are different from traditional brand ambassadors; ...

When we’re hired to help develop and implement a neighborhood marketing program, the first step is a business-card drawing. This simple tactic provides several key pieces of information that they can ...

Customer care is an essential part of any company. You already know that. But what you may have never considered is that customer care could double as you biggest marketing campaign. A company known ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...