How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls Group, an adtech and enterprise SaaS leader for the OOH media industry. Imagine walking through a retail district where every screen ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In marketing analytics, return on investment (ROI) or return on ad spend (ROAS) have ...

The good news for CFOs and CMOs is that marketing has become significantly more measurable as more customer activity occurs on digital channels. The bad news is that there is still a chasm between the ...

Opinions expressed by Entrepreneur contributors are their own. Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

Where do I invest in order to make my business well-known and profitable? You can’t know that unless you understand the codependency of the various business development stages and your marketing ...

Functions such as finance and HR are “ahead” when it comes to adopting ROI metrics for the technology, the report said.