Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s data-driven world, digital marketing is no longer a “nice to have”—it’s essential ...

Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Entrepreneurship Essentials announces the launch of a comprehensive digital marketing program designed specifically for entrepreneurs seeking returns on investment from their marketing efforts. The ...

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...