Mars has announced that the brand is kicking off 2023 with a return to the Super Bowl - and a specially commissioned ad for M&M'S. The new 30-second spot, produced by BBDO New York, will air during ...
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...
Mars recently completed a six-month review of its $1.7 billion media account, selecting Publicis. It's now set to eliminate ...
Insider asked three ad-industry execs who've worked on Super Bowl spots what it takes to succeed. They said celebrities and animals can work if you align them with your brand. Pulling off a prank and ...
“M&M’S is more culturally relevant than ever and for more than 80 years this Mars brand has delivered entertainment and excitement for fans,” said Gabrielle Wesley, the Chief Marketing Officer at Mars ...
Greta Thunberg's climate change movement reminds us that 99% of humans are stuck on Earth, facing the climate crisis. Katherine Martinko is an expert in sustainable living. She holds a degree in ...
Sometimes risqué, sometimes awkward, but never condescending or sappy, a new set of Mars candy commercials are winning plaudits -- and profits -- for their realistic portrayal of people living with ...
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