It isn't clear whether they'll be using AI to create content.

Artificial intelligence (AI) hype is everywhere. But does AI truly have a place in the TV industry? But don’t be fooled, the AI revolution hasn’t quite reached your living room screen. Enthusiasm for ...

Netflix is overhauling its recommendation system with a single, large-scale AI foundation model designed to learn from each member’s complete viewing history and share insights across all ...

Netflix’s magic lies in its powerful recommendation algorithms, which drive over 80% of what people watch. By combining advanced AI models with user habits, it serves up content you’ll likely enjoy ...