We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

With forward-facing sonar (FFS) dominating so much of the bass-talk the past few years, the arrival of fall can be a satisfying return to “old-school” chunkin’ and windin’ among the extreme shallows ...

There's nothing more thrilling in the sport of bass fishing than watching a hell-bent largemouth clobber a topwater bait. Whether its a popper twitched subtly across a flat during the calm early ...

Field testing new fishing lures is one perk of my job as an outdoor writer that's pretty darn fun. And although not every fresh-to-market bait is a winner, from time to time one crosses my desk that ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

Founded in 2016, Sea Lime Lures designs and produces its products in Florida using materials sourced within driving distance of Tampa Bay. The company’s focus on practical innovation and American ...