An individual’s life events will no doubt trigger actions that marketers deem valuable: content consumption or purchase decisions. With each life event, there are expected behaviors and purchases that ...

Good morning marketers, can virtual events ever recreate the social aspects of in-person shows? We are social beings. That’s even more evident now that we have been confined to our homes for so long.

The Publishers’ Publicity Circle (PPC) is best known in the industry for the PPC Annual Awards, which highlight some of the most outstanding publicity campaigns of the year. However, the ...